The leading distributor to the education marketplace needed to create a new company for their move into healthcare. We helped them transform “products” to “brand” by focusing on their mission: to improve well-being.
Our Brand Platform included naming, messaging, and value propositions. After exploring hundreds of name possibilities, we recommended SOAR Life Products to capture their mission and celebrate the caregiver. The tagline affirms it: “Empower minds. Strengthen bodies. Inspire creativity.”
Our 360-degree approach included all the essential brand elements – a new logo, website, marketing collateral, tradeshow booth and Brand Standards Guide.